TEE SHIRT DESIGN

ORCHARD ROAD FIELD TRIP

BAD LOGOS:

This logo seems bad to me as the shape it's not clear enough. It's very weird looking and the

design seems confusing. There is no exact message to the audience viewing the logo.

Again, this logo is too confusing and simple. There is no message or tagline and the viewers

may have no clue what the logo is trying to convey.

This Fujifilm ad is not good as there are too many visual elements. The choice of using Green it's

not strong enough to grab attention.

Wording too simple and does not have a strong shape.

Bad choice of colour usage. The words blend in with the background,making it hard for the

audience to know about the brand name. The text should be in another colour instead.

The focus of the ad is on the '&'. This is very strange as the ad should instead focus on the brand name of ' bell and ross ' .

Weird shape with too many patterns,this may make the viewers be turn off and want to remember the shape more than trying to know more about the brand.

ORCHARD ROAD FIELD TRIP

GOOD LOGOS:

Use of silver coloring and gold glittering to make the brand stands out. Make it looks exclusive

and well branded.

Simple and classy fonts. May people remember the brand more.

Unique logo. Good details to show the close up shot of the watch, may therefore attract people

to look at the Ad.

Use of red light to create a warmth feeling and make the product 'pop' out. This is done to convey how exclusive and prestigious the product is. It is simple too, making it easy for people to remember.

Strong way to convey the style of MANGO. Simple yet sophisticated.

Nike the ever famous brand, their trademark tick logo is good due to its simple yet clear and define shape. One single tick can convey so much about a brand. The use of orange also makes the logo more appealing to the eyes and attention-grabbing.

Simple and easy to remember. Use of silver colour to show how high end the brand is.

FINAL SUBMISSION WITH EXPLANATION

For this logo, I decided to use the color theme of blue and red as there is contrast between them. Red and blue are also bright enough to capture the audience's attention. Using only one color will be too dull, while using 3 or more will make the logo too distracting, thus I stick to using only 2 colors.

I also used a strong shape in the form of intercepting ovals to form a star. This shape can differentiate itself from other logos and stick to the people's minds more. The stars from the star grew in size until it finally changes into the biggest star, signifying the theme of ' mediamorphosis '.

The poster is black in the background so as to make the foreground shine. This is to make the event seem very prestigious and important, thus also the use of orange, star and spotlights. I decide to keep this poster simple because I hope simplicity will deliver the key message of media morphosis. For my case, I want the audience to receive the message that one will evolve and grow into a star by attending this conference.

Therefore, an evolution process of a man slowing transforming into a star is shown, this message is obvious and straight forward enough. The tagline ' Be a Star. Evolve with us. ' furthers convey my message.

I use the spot light to shine on the evolution process to signify how important and glamorous it can be.

SKETCHES FOR POSTER CA2

Selected poster:

Others:

Sketches for LOGO CA2

Selected logo: Use of strong shapes

Star shapes:

Triangles:

Circles:

Butterflies:

Logo Designs That Represent me

Week 1 Sketch: My drawing Style