For this logo, I decided to use the color theme of blue and red as there is contrast between them. Red and blue are also bright enough to capture the audience's attention. Using only one color will be too dull, while using 3 or more will make the logo too distracting, thus I stick to using only 2 colors.
I also used a strong shape in the form of intercepting ovals to form a star. This shape can differentiate itself from other logos and stick to the people's minds more. The stars from the star grew in size until it finally changes into the biggest star, signifying the theme of ' mediamorphosis '.
The poster is black in the background so as to make the foreground shine. This is to make the event seem very prestigious and important, thus also the use of orange, star and spotlights. I decide to keep this poster simple because I hope simplicity will deliver the key message of media morphosis. For my case, I want the audience to receive the message that one will evolve and grow into a star by attending this conference.
Therefore, an evolution process of a man slowing transforming into a star is shown, this message is obvious and straight forward enough. The tagline ' Be a Star. Evolve with us. ' furthers convey my message.
I use the spot light to shine on the evolution process to signify how important and glamorous it can be.
